Increasing orders by consolidating and automating Facebook ad campaigns
This family-owned pet products shop used Facebook’s best practices for mobile creative and a simplified, automated campaign structure to increase return on ad spend by 22%.
in two months
Safety for furry friends
TagsForHope was founded in 2013 by two brothers who share a love for dogs and cats. After volunteering as dog walkers for three years at a local shelter and eventually rescuing an Australian Shepherd mix named Abbi, they were inspired to start a business to help animals. So they created the TagsForHope Pet ID tag, which looks like a driver’s license. The durable Pet ID Tags also come with a lifetime warranty.
THE BUSINESS CHALLENGE
TagsForHope wanted to reach an audience of people who have pets and would be likely to purchase tags, bringing high returns and more profits.
Optimal developed a tiered approach to improving iWi’s performance on Facebook by first starting with a full website migration to Shopify for a seamless buying experience. Next, Optimal developed short-form motion graphic videos designed to educate prospective buyers on the benefits of iWi’s products and entice them to purchase.
Finally, Optimal leveraged first-party data to build high-value audience segments for prospecting new customers, retargeting previous purchasers and building Lookalike Audiencesfrom iWi’s highest valued customers.
Leading The Pack
TagsForHope’s May 1–July 31, 2019 campaign had just a slight 7% budget increase compared to the previous campaign, but attracted new customers in a cost-efficient way. According to Facebook Ads Manager reporting, and compared to the campaign of the same length in the previous period, the new campaign delivered these powerful results:
- 22% increase in return on ad spend
- 7,794 additional orders
Facebook continues to be the growth revenue driver for our business and we hope to continue to use it to scale our business. The best tip and advice we can give is to trust Facebook’s systems. Don’t over-segment audiences and ad sets, and allow campaign budget optimization to get through the learning phase and do its work.