49% Decrease in Cost per Purchase | 32% Decrease in Cost per 1000 Impressions
48% Decrease in Cost per Click | 0.03-Point Increase in Conversion Rate
With TikTok’s explosive growth in daily active users & app downloads during Q1 2020, the RTIC brand sought out to be one of the platform’s early adopters for paid ads. Optimal Agency helped RTIC successfully reach exclusive audiences on TikTok & decrease their Cost Per Purchase (compared to other channels).
Overbuilt. Not Overpriced.
RTIC pushes the boundaries of innovation with their product design and development of premier outdoor products, including coolers, hard cases, back packs, weather resistant duffel bags, stainless steel drinkware and much more.
They are leaders in quality and value and have become the first choice of the world’s most accomplished outdoor enthusiasts.
THE BUSINESS CHALLENGE
Exhaustion of low-cost conversions across the Facebook Family of Apps
RTIC had successfully achieved tremendous growth on traditional digital channels over the previous two years. Due to increasing advertiser demand on other platforms – and increasing CPAs due to exhausted lowest-cost conversions – economies of scale made each incremental conversion more expensive than those prior. To diversify their marketing mix and enhance ROI, RTIC turned to TikTok to expand their reach and tap into exclusive audience segments that were not active on other digital channels.
Many retail businesses were closed during the month of May, 2020 due to the evolving health pandemic. Optimal saw this as an opportunity to leverage short-form motion graphic videos to capture the nostalgia of hot and fresh coffee by promoting RTIC’s insulated mugs and tumblers that customers could enjoy at home while their favorite coffee shops were closed.
With catchy Rock music and a verticallyoriented full-screen video, Optimal harnessed two of the platform’s native features to quickly captivate audiences, build brand awareness and generate purchases.
RTIC Increased Brand Affinity Among New Customers And Boosted Sales
Using creative content designed to match how users organically browse TikTok, RTIC effectively leveraged the platform to convert cold audiences into brand-loving customers. RTIC will continue to iterate on their successes and scale their budgets to produce profitable revenue on TikTok.
|Decrease in Cost Per Purchase||49%|
|Decrease in CPMs||32%|
|Decrease in Cost per Click||48%|
|Increase in Conversion Rate||.03-Points|
We were looking to diversify our marketing channels and are happy to see TikTok is another channel we can leverage efficiently. Working with Optimal has been great with the creative they were able to produce to fit TikTok.
CEO of RTIC Outdoors