Polynesian Cultural Center

Polynesian Cultural center

CLIENT STORY

25x Return on Advertising Spend | 40x Increase in Click Through Rate

4.2x Increase in Total Revenue

SUCCESS STORY

Hawaii’s Polynesian Cultural Center is a unique treasure, preserving the beauty and enchantment of the South Pacific isles. Optimal Agency helped PCC position themselves as the premiere travel destination for adventurers visiting Oahu while also quadrupling online ticket sales attributed to Facebook ads.
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THEIR STORY

BRINGING new travelers to explore the rich heritage of the Pacific Islands!

The Polynesian Cultural Center is Hawaii’s #1 visitor attraction, adorned with 6 island villages and a 42 acre lagoon along Oahu’s North Shore. PCC offers unforgettable experiences great for the whole family and allows visitors to partake in unique island cultures of Hawaii, Fiji, Aotearoa (New Zealand), Samoa, Tahiti and Tonga.

THE BUSINESS CHALLENGE

Antiquated Ad Creative and an Inexistent Retargeting Funnel

It is fair to say that the Polynesian Cultural Center wasn’t the biggest believer in Facebook’s ability to drive lower funnel performance outcomes such as ticket sales. Prior to onboarding with Optimal, the PCC primarily ran Facebook campaigns outfitted with static, banner-style images as ad creative in an attempt to garner Brand Awareness and Website Traffic. With low click-through rates and stagnant sales, it was time to rethink PCC’s Facebook strategy.

THE STRATEGY

Optimal’s first priority was to develop captivating video content highlighting the abundance of astonishing attractions available at the PCC. We then focused on composing lookalike audiences for prospecting using PCC’s highest Lifetime-Value customers as a seed audience. Once we began generating incremental consideration for PCC’s offerings, we then turned on our retargeting campaigns to encourage thrill-seekers – who have shown interest in travel packages on PCC’s website – to finalize their purchases.

THE OUTCOME

Producing Record-Breaking Sales and Scaling Budgets

With a refined campaign strategy and refreshed creative assets, the Polynesian Cultural Center was able to produce record-breaking online ticket sales via the Facebook platform. Optimal turned PCC into believers of Facebook ads, resulting in the tropical escape deciding to increase their ad spend by 4x.

CLIENT TESTIMONIAL

“Our priority was to find a partner experienced in driving results through paid social ads and organic posting. Optimal has met our expectations and is a pleasure to work with.”

Virginia Souza

Digital Marketing Manager, Polynesian Cultural Center

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